ABOUT US
We are a group that loves entrepreneurship. We realized that the cleaning industry was toxic. The companies that dominate the market have a boring, old, uninnovative and polluting product offering. It was time to break the status quo and make a change.
CONTACT
Benjamin Varas
Co-founder & Brand Manager
contacto@casa-nativa.cl
(+56) 9 9012 3610
PURPOSE
Elevate people’s well-being by creating innovative, sustainable, efficient and stylish products.
BUSINESS MODEL
Design and commercialization of mass consumer cleaning products. The company focuses on building and managing a strong brand, dedicating a significant portion of investment to marketing and product development. We work with retailers, supermarkets, and online stores to ensure product availability in key markets. We also integrate sustainable practices throughout the value chain, from ingredient selection to reducing environmental impact in operations. We are a B Corporation.
Mind in Chile, is a project led by Emprediem in alliance with Gedes, in collaboration with Prochile and supported by Corfo









